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Review Vacancy

Date Posted 11/10/17

Applications Due11/27/17

Vacancy ID45224

AgencyGeneral Services, Office of

TitlePublic Information Specialist 1 Digital Content

Occupational CategoryOther Professional Careers

Salary Grade18

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $55494 to $70566 Annually

Employment Type Full-Time

Appointment Type Temporary

Jurisdictional Class Pending Non-Competitive

Travel Percentage 0%

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 8 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? Yes

Compressed workweek allowed? No

Telecommuting allowed? No

County Albany

Street Address Nelson A. Rockefeller Empire State Plaza

City Albany

StateNY

Zip Code12242

Minimum Qualifications Six years of experience* in public relations, social media, and digital communications.

*An Associate’s, Bachelor’s, or Master’s Degree in Communications, English, Public Relations, Social Media, Digital Communications or similar degrees can substitute for the experience on a year for year basis, with 30 credits equaling one year of experience.

Experience with government services, such as human resources, contracting, or finance is preferred. The preferred candidate will have a proven ability to write for varied audiences using plain language standards; the ability to use Adobe Creative Cloud applications including InDesign, Photoshop, Illustrator, and Acrobat; knowledge of Customer Relationship Management (CRM) tools (Oracle preferred) and best practices; experience using social media applications for government communications, including Facebook, Twitter, Instagram, YouTube, Medium, and HootSuite; experience using Google, HootSuite, Twitter analytics, and Facebook Insights to track customer reach and engagement; experience editing websites, particularly in the Drupal content management system.

In addition, though not required, bilingual candidates who meet the minimum qualifications are also encouraged to apply.

Duties Description The Public Information Specialist 1 (Digital Content) will join the Office of General Services’ Convention and Cultural Events, and Curatorial Services programs to assist managing online communications and improve the agency’s ability to target and expand customer outreach and participation. Primary responsibilities will include website management, social media management, and digital marketing media and asset management. Specifically, the Specialist will:

• Develop and execute digital communications and marketing strategies designed to:
o Increase event and tour attendance;
o Enhance visitor experience at the Empire State Plaza and other event venues;
o Increase awareness of the cultural, architectural and historic impact of the New York State Capitol, Empire State Plaza, and the Plaza Art Collection and Memorials.
• Design email and social media campaigns, and schedule social media posts through agency channels.
• Attend all events to post information, and monitor and response to visitor inquiries on social media channels.
• Write event web content and build web pages in Drupal content management system.
• Monitor online information for accuracy and timeliness.
• Leverage web and social media analytics to assess and enhance customer engagement and event attendance.
• Generate web and social media key performance indicator reports that demonstrate the effectiveness or deficiencies in marketing expenditures.
• Identify and coordinate appropriate media needs for program initiatives, including graphics, ads, photography, and video.
• Reach out to promoters, booking agents, and artist management to secure properly formatted marketing materials, including photos, artist bios, or videos.
• Ensure assets are used in accordance to the artist’s contractual requirements.
• Ensure all event sponsor’s digital media and advertising obligations are met according to sponsorship contractual agreements.

Additional Comments The position includes an extensive benefits package including paid leave, excellent health, dental, vision and retirement benefits. Overtime, including nights and weekends, may be required.

Status is temporary pending Civil Service Commission Approval of Permanent, Non-Competitive Class status.

Some positions may require additional credentials or a background check to verify your identity.

Name Human Resources/JOT/00763

Telephone 518-473-5282

Fax 518-474-1631

Email Address HRresumes@ogs.ny.gov

Address

Street NYS Office of General Services, HRM

40th Floor Corning Tower, Empire State Plaza

City Albany

State NY

Zip Code 12242

 

Notes on ApplyingPlease submit cover letter along with a clear and concise resume detailing how you meet the minimum qualifications for this position as listed in Specifics and indicate the Vacancy ID number for which you are applying.

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